Optical disc formats later began to offer better quality than analog consumer video tape such as VHS and S-VHS.

VHS eventually won the war, gaining 60% of the North American market by 1980 and emerging as the dominant home video format throughout the tape media period. Two of the standards, VHS and Betamax, received the most media exposure. In the later 1970s and early 1980s, the home video industry experienced a 'format war' between incompatible tape standards backed by competing technology companies. In the 1970s, videotape technology became affordable for home use and widespread adoption of videocassette recorders (VCRs) began, largely as a means for television viewers to watch programming at more convenient times or more than once.

Magnetic tape video recording was adopted by the television industry in the 1950s in the form of the first commercialized video tape recorders (VTRs), but the devices were expensive and used only in professional environments. VHS (short term for Video Home System) is a standard for consumer-level analog video recording on tape cassettes invented in 1976 by the Victor Company of Japan and was the competitor to the ill-fated Sony Betamax system. Home video and home movies (replaced by DVD and Blu-ray), TV recordings (replaced by DVR)

FM on magnetic tape NTSC, PAL, SECAM, MESECAM 525 lines 625 lines

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